Saturday, January 4, 2014

A Quality Food Packaging Illustration Is Important

By Marcia Marks

Food packaging illustration is an important part of designing any food product or brand. Being concise, truthful and inventive is always an important. You can always hire a graphic designer or copywriter to do this for you but in the case that you would prefer to save a little cash or even enjoy doing it yourself, there are certain important tips to take into account in this regard.

A logo is the most important part of any brand. It is the instant signifier of your brand and should always be the first thing the customer sees so as to identify what they are investing in. It therefore carries behind it a lot of meaning and educates customers as to the identity and belief behind what your brand is all about.

First off, always remember to design your packaging with clarity and simplicity. Potential customers need to be able to tell right away what will be in the box before they take it. Failing to register this within the mind of the consumer may result in them disregarding your product as they have no idea what they are buying. Also important in this is the recognition of your brand. Building brand awareness is important to bringing back returning customers. A catchy slogan or impressive logo will go a long way towards helping your brand in this regard.

The second step in the process is to locate a reasonable and trustworthy designer. It is always better to meet face-to-face rather than to source a designer over the internet, to do so may be cheaper but will probably only result in a low quality output. Also being able to see a designer's portfolio of work firsthand will let you know what their quality of work is like.

The third step in the process is to brief the designer in detail. Such aspects to cover are: what does your company do, what do you want the logo to say about your company, do you want it to be an image or a typographical logo, who is your target market, how are you different from your competitors and do you have a tag line that needs to be included with the logo. Once the designer is prepped on all these ideas they will be able to start work as soon as possible and will be more prepped to bring out a design that satisfies.

Shelf impact is another idea to take into consideration. What will the packages look like when they are placed side-by-side in large numbers? How will they fit together or stack-up? Streamlined or inventive ideas in this regard will pull customers to your section of the store and will ensure success as more and more of your items fly off the shelves.

Always remember to give feedback to your designer during this process. Letting them know exactly what you feel about each design will go a long way towards helping them develop a design that is more to your liking. Look at the design process as a journey rather than a destination.

Designing logo for your product or food packaging illustration does not need to be a difficult or laborious process. Finding the right designer and prepping them accordingly will help to make this process a far easier one. Never be afraid to ask for help.

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